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February 7, 2000
Welcome to "The Ripple Effect" Newsletter!
Brought To You by Digital Ripple

http://www.digitalripple.com/

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    In Today's Issue:

    Quote:

Joshua Neuman on Internet Privacy

    Web Terms:

Post-PC and PDA

    What's New:

IBM announces Super Fast Chip

    Web Measures:

Web Content Sites

    Backgrounder:

Online Content Providers

    Site Review:

Daily Web News

    Ripple Rock:

Internet Connected Billboards

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QUOTE OF THE DAY:

*** ""Professionally, I like the idea of the least amount of privacy."

-- Joshua Neuman, BMG Music's creative director, practically begging for someone to pry into his work files ...

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TERMS OF THE WEEK:

Once again exploring the "ripple effect of digital technology", we look at two terms that lead us into the future.

"Post-PC"
You may start to hear this term thrown about in the coming months/years. It refers to an idea that we are moving into an era in computing when the traditional desktop PC will disappear into handheld computing units, gaming consoles, network terminals, televisions and cell phones connected to the Internet.

"PDA - Personal Digital Assistant"
(Personal Digital Assistant) A handheld computer that serves as an organizer for personal information. It generally includes at least a name and address database, to-do list and note taker. PDAs are pen based and use a stylus to tap selections on menus and to enter printed characters. The unit may also include a small on-screen keyboard which is tapped with the pen. Data is synchronized between the PDA and desktop computer via cable or wireless transmission.

Apple's MessagePad, more commonly known as the "Newton," was the first to popularize the concept. The difference between a PDA and palmtop computer is that the PDA uses a pen, the palmtop uses a small keyboard.

Source: http://www.techweb.com/

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ WHAT'S NEW:

IBM Shows Designs For Super-Fast Chips
(02/07/00, 10:02 a.m. ET)
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SAN FRANCISCO -- Researchers at IBM this week plan to show designs of computer chips that they said will be the world's fastest.

IBM researchers will announce at the International Solid-State CircuitsConference (ISSCC) that they have developed a family of high-speed computer circuits that run at speeds of 3.3 to 4.5 GHz, up to five times faster than today's fastest Pentium III chips.

CyberSister's Comment
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It seems like about once a month a major announcement comes out about improvements in the speed of processing power and computer chips. Last month, Transmeta launched the "Crusoe" software controlled high speed chip designed for mobile devices. Intel, another IBM competitor and the world's largest computer chip maker, is even closer than IBM to having a 1-GHz processor commercially available. Its fastest Pentium III runs at 800 MHz. It's great to see competition and innovation in this important field. Fast, power efficient chips are vital in the "Post-PC" world.

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WEB MEASURES:

Web Content Tools
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http://www.infousa.com/
InfoUSA offers free white pages and yellow page directories for web sites.

http://www.screamingmedia.com/
Screaming media offers customized content (mostly news) delivered in whatever format you need delivered right to your web site.

http://www.isyndicate.com/
I*Syndicate calls itself the "content marketplace" - here's where you can get co-branded news and other information in text, audio and video formats.

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BACKGROUNDER:

Online Content Providers
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Setting yourself up as a portal site? Or just trying to generate more traffic? Then it's all about fresh, interesting content. The above content providers are just three of many online content providers (have we just coined a new acronym? OCP!!).

Online Content providers are like the companies that provide the cables/pipelines, only they are in content provision. They often are selling the raw data customized for a particular web site or portal. You can think of them as the "behind the scenes" data providers for information sites. Database providers and content delivery has been around for years, such as news wires or stock quote delivery over proprietary systems. However, as in a lot of things, with the rise of the Net, data providers are getting bigger and providing a larger variey of web-ready content.

Hoover's Online, itself a web-content provider, lists over 130 "Internet and Online Content providers" in their company profiles. These are the people to contact if you want to add valuable content to your web site.
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SITE REVIEW:

We've Signed up with an OCP (Online Content Provider)!
Daily Web News from Digital Ripple
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For an example of daily web news delivered to a customized web site, check out the daily web news offered by Digital Ripple. Just go to our web site, and select "Daily Web News" from the drop-down menu on the right. We get this for free and it adds some valuable information to our web site. We're thinking of syndicating the Ripple Effect - any comments from our loyal readers?

Ripple Effect "Rock"

What's a Ripple Effect Rock? Well, think of a rock thrown in a lake, and how the water ripples outward. This section of the newsletter covers developments and technologies that we think might soon cause a "ripple effect" in business or society.

Ripple Rock for February 7, 2000:

Internet Content Billboards

Well, we've been talking about content most of this issue, but you probably thought we were talking about just on web sites. Think again - we need to start thinking "Post-PC"! IBM and World Theatre are set to announce electronic billboards in our regular, non-virtual world (is there such a thing anymore??).

Using an electronic billboard network derived from World Theatre's proprietary technology and supported by IBM's vast resources, the new venture will enable advertisers to extend advertising and merchandising messages directly to consumers on electronic Light Emitting Diode (LED) displays from the WTI secure internet site.

Think of the possibilities here! IBM plans to hook up with a telecom partner to roll-out on demand purchasing and delivery via phones, cell phones and PDA's (today's term! wow, I've managed to use them both in our ripple rock section!) so that consumers can request product information, purchase products and receive product delivery all with the touch of a single programmed phone button. So, if you walk or drive by one these things, and decide you want to purchase something, you just pull out your cell, input the code numbers from the "active billboard" and buy to your heart's content.

Although it wasn't mentioned in their press release, I'm sure they are thinking about digital geographical information systems, on-demand customization, etc... The day is coming when you'll walk by one of these things, and an advertisment personally directed at you will suddenly appear. (eg. Hey Diane! A special deal on ladies handbags...).

For more info:
http://www.ibm.com/news/1999/12/23.phtml
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That's it for now! Have a great week!

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"Exploring the Ripple Effect of Digital Technology"

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